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Kill Your Homepage. Web Analytics and Site Navigation

April 19, 2010

What’s the purpose of your site’s homepage? It’s a deceptively simple question. It’s likely a visitor’s first impression of the brand. Because your homepage draws the lion’s share of your site’s inbound links (it’s easier to link to jaredhuber.com than jaredhuber.com/seo/setting-seo-goals), your homepage will naturally develop a higher pagerank and get indexed for a number [...]

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Is Google a Threat to Your Business Model?

April 14, 2010

Google keeps improving their free tools. Today, they released a replay function, basically indexing and searching historical tweets and top links within tweets. Sound familiar? It should; there are scores of tools (free and paid) designed by hardworking folks using Twitter’s API to do similar social media monitoring and trend analysis. This afternoon, they announced [...]

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Top Search Queries in Webmaster Tools New Features

April 14, 2010

Something every SEO and web analyst likes to hear: Here’s more data! Google rolled out new features within webmaster tools today, specifically adding a boatload of data to the search queries report. Now, you can see the various rankings of a given keyword, how many impressions it received, as well as how many clicks it [...]

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Keyword Categorization with Wordle

April 13, 2010

Because so many organic search keywords are long tail, they’re notoriously difficult to analyze. I think there’s a lot of value in categorizing keywords to help understand what people are searching for and how they interact with your site. In this post, I’ll show you how to categorize your organic keywords using Google Analytics, excel [...]

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Must-have SEO WordPress plugins

April 7, 2010

WordPress has an amazing developer community constantly churning out useful plugins. The below plugins are what I use for this blog. Most are SEO-focused; others are just generally useful. All-in-one SEO Pack – This tool manages the custom titles of posts and pages, as well as meta decription tweaks. Probably some other stuff that I [...]

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How Many Twitter Followers Does it Take…?

April 5, 2010

Social Media metrics are particularly befuddling to marketers. Should I measure followers or retweets? Comments, or feed subscribers? How about hits? Yikes. Let’s take a step back. Outcomes! It all comes back to goals. It’s hard to know what to measure when your goals aren’t defined. In fact, it’s hard to succeed in a media [...]

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Dress the Part

April 2, 2010

It’s hard to engage your site’s visitors if your landing page is cluttered. It’s hard to sell Rolexes out of the back of a van. It’s hard to sound smart if your slides look like shit. We make split second decisions on whether or not to trust the deliverer of a message based on our [...]

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Setting SEO Goals

March 30, 2010

How effective are you site’s SEO efforts? It depends. SEO traffic can enter the marketing funnel at a few different points. SEO traffic may be first-time visitors to your site who have entered a longtail keyword and happened upon a deeplink blog post. Similarly, those who know your brand or have already purchased from you [...]

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Bad Metrics Solve for the Wrong Thing

March 29, 2010

There’s a stat that’s been receiving a lot of attention recently in the NBA called plus/minus. The premise behind the metric is very simple. While a certain player is on the floor, does his team score more points than the opponent, or fewer? The net of players team’s points – opponent’s teams points while the [...]

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SERP Illustrated – Tracking Universal Search Rankings

March 26, 2010

Google’s constantly testing new formats within SEO search results. We’ve seen Sitelinks, Breadcrumbs, Rich Snippets, local 10-packs, local 7-packs, indented listings, double indented listings etc. The list goes on and on. In some cases we can influence out SERP ‘treatment’, in other cases, we’re left to wonder how Google decides which pages to give what [...]

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